Amsterdam | 17 June 2025 — 10GenPartners launches to turn founder-led firms into inspirational businesses that impact the next 10 generations.
From coaching practice to decades-long partnerships, Sumit’s new firm “provides value first, partners later” to create a culture of leadership, togetherness, and ambition producing impact that lasts ten generations.
Serial entrepreneur and leadership coach Sumit, founder of the Deploy Yourself School of Leadership, today announced the launch of 10GenPartners.
Sumit held leadership positions in the tech sector for 16 years. He then ran a successful coaching practice for another five years. But he has now changed course.
10GenPartners enters decade-long alliances with €5–€10 million founder-led companies and scales them to €100 million+ while reviving their culture, identity and leadership.
From motivational decks to measurable legacy
Sumit says he grew restless with the “advice economy” that profits even when clients plateau without skin in the game.
10GenPartners replaces per-session fees, transactional relationships and motivational pep talks with a Value First, Partner Second™ model:
- 90-120-day Value Add Phase – Fixed monthly fee, immediate short-term wins – both leadership and business.
- Partners without control – As (and only when) milestones are hit, 10GenPartners vests a minority stake (or gets a bonus) over time as the partnership builds strength.
- 10-Year Alliance – Leadership coaching, reviving the culture, operational simplification, M&A and exit readiness—all under one long-horizon partnership.
“Quarterly thinking is killing world-changing businesses,” Sumit said. “We stay shoulder-to-shoulder with founders for multiple years because the work we do echo through the next ten generations.”
“We are the kind of partner who walks into a founder’s life and never leaves”, Sumit adds.
Breaking the private-equity mold
Unlike traditional private-equity, 10GenPartners:
- Takes no control seats. We want the founder to lead infusing the company with the spirit of creation, ambition and togetherness.
- Helps align incentives and rewards for layer-2 leaders and frontline stars to bring skin-in-the-game and a culture of ownership, accountability and pride.
- We build a repeatable ‘Leadership OS’—a set of values, high standards, conversations and business disciplines that embeds permanence, not dependency. We are not here to slash, scale and sell.
About 10GenPartners
10GenPartners is a Netherlands-based global value-creation firm that partners with founder-led businesses for multiple years to build companies that impacts the next ten generations.
The firm blends leadership coaching, unreasonable boldness, operational excellence, and a values-driven culture where people do the best work of their lives as they grow into the highest version of themselves.