In a world fixated on quarterly results and short-term gains, we stand for something greater — a vision that extends beyond our lifetime to shape the next ten generations.
10GenPartners is a hybrid leadership and AI partnership firm based in Aalsmeer, Netherlands. We work with founder-CEOs of companies between €10M and €100M revenue – transforming how they scale their companies and themselves.
Two ways we work with you
Shadow CEO – The Long Game
We teach, train and coach founder-led companies & their leadership teams as partners (equity or profit share) so our incentives are completely aligned with yours. We go deep with 3–5 companies at a time because transformation requires focus as you create results you currently see as impossible.
The goal is not just revenue growth. It is building companies and leaders that outlast everyone involved – organisations that impact the next ten generations. We have helped companies double revenue, grow their teams 1.8x, and cut leadership meeting time from 2.5 hours to 45 minutes – not by working harder, but by transforming who the leaders are being and how they operate.
CAIO – Fractional Chief AI Officer
Our new 2026 offer. We embed as your Fractional Chief AI Officer – not as a consultant who delivers a slide deck, but as a practitioner who identifies high-leverage usage of AI, and then reskill your people with the skills required to install AI across your org to help you go for ambitious growth in impossible timelines and save time and money in process optimisations.
We install the 10Gen AI OS: all our lessons from helping companies and leaders scale since 2021. Then we run monthly strategy with your leadership team as you execute.
Ideal client: EU company, €10M–€50M revenue, 40–250 employees, non-technical leadership. Deep business expertise in your industry. You know AI matters. You do not know where to start. You have tried tools but have not achieved transformation.
What makes us different
- Skin in the game. We take equity or profit share if you would rather not pay upfront fees. We win when you win.
- Identity-level transformation. Tactics are downstream. We work at the level of who the founder is BEING – and results follow.
- AI at a practitioner level. We build and run AI systems daily. The 10Gen AI OS is not a framework – it is a working installation.
- India–Europe bridge. Born in India, based in the Netherlands. At exactly the moment the EU–India Free Trade Agreement (January 2026) opens one of the largest new trade corridors in a generation, we are positioned at the intersection.
- We do not do incremental. We do not work with lifestyle businesses or pre-revenue startups. We work with founders who are ready to play the biggest game of their lives.