Team

Sumit Gupta, Founder & Managing Partner

I wasn’t supposed to be here. I wasn’t meant to be doing what I am doing today.

There is nothing in my history, skills, or education that could predict what I do today.

I am living an impossible life – which is a result of my parent’s love and sacrifice – and my own commitment for my life to be used in service of those who want to play the biggest game of their lives.

My whole life has been a training for what I do today. I don’t do incremental. I don’t do small. And I certainly don’t do conventional.

I partner exclusively with visionary founders allergic to “almost.”

Founders who feel trapped by good enough results and crave unapologetic success – in business or otherwise. Founders who refuse to settle for anything less than legendary.

My story?

  • Grew up in India. Engineer by profession. Timid by nature. Thought that was the only thing I could do.
  • 16 years in tech. comfortable paycheck. comfortable life. Comfortably numb.
  • 4 time entrepreneur. Learned my lessons the hard way. (I was too proud to listen to advice or accept help when offered)

I am gifted at helping you see your own potential because I have spent so much of my life hiding my own.

I have spent a lifetime holding back on my dreams. Until it became suffocating and depressing.

Then, a breaking point. I walked away to build a life on my terms.

Today, I partner with companies stuck at 5-10M$ to scale them over $100M – on their own terms. But the numbers aren’t the point.

The real goal: to build companies and leaders who shape the next ten generations.


Dubem Menakaya, Leadership Catalyst & Creative Partner

I work with visionary entrepreneurs and leaders who’ve achieved so much—but still feel like they’re not doing enough.

On the outside, they’re celebrated.
On the inside, they’re carrying the weight of expectation, doubt, and the pressure to be everything to everyone.

I help them experience a new level of enjoyment, confidence and appreciation of themselves.

Not through hustle, but through alignment.
Not by fixing, but by remembering.
Their power. Their essence. Their vision.

My Story?

  • Grew up in the UK and didn’t know where I fit in….dreams beyond my station, but not knowing what to do with them
  • Winning awards at University and travelling to different countries as a successful young entrepreneur but feeling like an imposter, dealing with addiction and always feeling like I had to prove myself
  • From 2015 I spent years in therapy, recovery, elite leadership programs exploring what was really getting in the way and how to unlock my potential
  • In 2021 began coaching professionally and have since worked with 200+ founders and leaders to own their voice, lead from their essence, and create impact without losing themselves in the process.

With over 2,000 hours of coaching experience, I’ve helped founders and leaders go from part-time earnings to million-pound deals, from corporate burnout to mission-led movements, and from quiet self-doubt to bold, soul-led leadership.

I am gifted at creating a space for you and those who you work with to appreciate your brilliance, and unleash a whole new level of confidence and creativity

I know what it’s like to deal with things under the surface and feel so much shame and guilt to talk about them.

To everyday be feeling like you’re surviving and just holding on….and nobody knows.

It doesn’t have to be this way.

My mission is to eradicate imposter syndrome, self-doubt and self sabotage to assist leaders in unleashing their unique brilliance and creating generational leadership that fundamentally changes the way leaders are nurtured and activated

And with 10GenPartners, partnering with companies and leaders that will shape the next 10 Generations