A Unique Business Opportunity Across Borders
The EU–India Free Trade Agreement (January 2026) opens one of the largest new trade corridors in a generation. 10GenPartners is positioned at the intersection.
Most advisors sit on one side of the India–Europe divide. They know the market, the culture, the regulations, and the networks on their side. Cross them to the other and they are as lost as you are.
Sumit Gupta was born and educated in India, spent 16 years at the intersection of Indian engineering talent and global product companies (Yahoo, Booking.com), and has been based in the Netherlands for years. He operates natively in both worlds – not as a bridge builder, but as someone who genuinely belongs in both.
The Moment
The EU–India FTA, which entered into force in January 2026, is the most significant shift in European trade architecture in a decade. It affects:
- Technology services procurement across borders
- Engineering talent flows between India and EU
- Mergers, acquisitions, and equity partnerships
- Market entry strategy for Indian companies expanding into Europe
- European companies scaling through India-based operations
The companies that act in the first 24 months of this window will set the terms. Those who wait for it to become obvious will fight over the remaining positions.
What 10GenPartners Brings
- Both-side fluency. Cultural, regulatory, and relational fluency on both sides of the corridor. We understand how decisions get made in Pune, Mumbai, and Bangalore as well as Amsterdam, Rotterdam, Berlin and London.
- AI-augmented market intelligence. We run AI research pipelines that track regulatory developments, competitive movements, and partnership opportunities across both markets in real time.
- Founder-to-founder network. Our portfolio spans founder-led companies on both sides. When introductions matter, we can make them.
- Location advantage. Based in Aalsmeer, Netherlands – 20 minutes from Amsterdam Schiphol, the primary European hub for India–Europe air connections.
Who We Work With
We work with two types of founders on the India–Europe corridor:
Indian founders expanding into Europe. Technology services companies, SaaS businesses, and professional services firms targeting the Netherlands, UK, or broader EU market. We help with market entry strategy, regulatory navigation, local presence setup, and introductions to the right people.
European founders leveraging India. Dutch and UK companies at €10M–€50M revenue that want to access Indian engineering talent, build India-based operations, or explore partnerships with Indian counterparts. We help with partner identification, due diligence, cultural onboarding, and operational setup.
In both cases, we can also embed AI infrastructure — the 10Gen AI OS — to give your cross-border operations a competitive edge from day one.