Most entrepreneurs work in their business. Smart ones step back to work on their business. The truly exceptional – they work on themselves.
Is this You?
- you run a mid-sized company ($5–10M) that’s doing well—but you know “well” isn’t good enough.
- you tried traditional coaches/consultants and felt frustrated by a lack of skin in the game
- you value control and culture, and don’t want investors (PE/VC) calling all the shots
- you’re ready to be challenged, to face uncomfortable truths, and to act courageously to break through your growth plateau (this is not for the faint-hearted)
If this is you, read on…
Are You Ready for a Different Kind of Partnership?
We partner with only 5-10 companies per year. We’re selective because transformation requires focus.
Our engagement is built on mutual partnership, not transactional services. We invest our expertise, energy, time, and capital alongside yours, sharing both risk and reward in pursuit of extraordinary outcomes.
We seek partners who are committed to transformation, not just improvement—leaders ready to reimagine what’s possible for their business and themselves.
This isn’t for everyone—it’s for leaders ready to play a game so big it scares and inspires them simultaneously.
This work is intense, honest, and deeply rewarding.
We measure our impact not just in revenue/profit growth, but in leaders developed, the systems established, and the legacies created that will continue for generations.
Frequently Asked Questions
Who is 10GenPartners for?
We work exclusively with founder-CEOs of companies between €10M and €100M revenue in the Netherlands, UK, India, and EU. Specifically: founders with deep industry expertise who know they are capable of so much more than their current level of success shows. They also know AI matters but haven’t seen measurable results, and they are ready to play the biggest game of their lives.
What is the Shadow CAIO – Fractional Chief AI Officer service?
Shadow CAIO is our new 2026 offer. We embed as your Fractional Chief AI Officer – not as a consultant who delivers a slide deck, but as a practitioner who installs AI across your operations. We install the 10Gen AI OS: result of the powerful work we have done in companies since 2021. Then we run monthly AI strategy sessions with your leadership team.
What is the Shadow CEO partnership for founder CEOs?
We teach, train and coach founder-led companies & their leadership teams as partners (equity or profit share) so our incentives are completely aligned with yours. We go deep with 3–5 companies at a time because transformation requires focus as you create results you currently see as impossible.
The goal is not just revenue growth. It is building companies and leaders that outlast everyone involved – organisations that impact the next ten generations. We have helped companies double revenue, grow their teams 1.8x, and cut leadership meeting time from 2.5 hours to 45 minutes – not by working harder, but by transforming who the leaders are being and how they operate.
How is 10GenPartners different from other consultants or coaches?
Three things set us apart. First, skin in the game: we win only when you win. Second, identity-level transformation: tactics are downstream of who the founder is being. We work at that deeper level. Third, AI at a practitioner level with deep tech expertise: We build and run AI systems daily. The 10Gen AI OS is not a framework – it is a working installation we deploy inside your company.
Where is 10GenPartners based and what geographies do you serve?
We are based in Aalsmeer, Netherlands – 20 minutes from Amsterdam, Netherlands. We primarily serve companies in the Netherlands, UK, India and broader EU. We also bridge the India–Europe corridor, positioned at the intersection of both markets at exactly the moment the EU–India Free Trade Agreement (January 2026) opens one of the largest new trade corridors in a generation.