# 10GenPartners
> Shadow CEO for Founder-CEOs scaling from €10M to €100M+. Based in Aalsmeer, Netherlands (20 minutes from Amsterdam).

10GenPartners is founded by Sumit Gupta — former engineering leader at Yahoo and Booking.com (16 years), 4-time entrepreneur, author of Go For Impossible, and host of the Choosing Leadership Podcast (330+ episodes, listened in 100+ countries). We work with a small number of founder-led companies at a time, in a partnership so that our incentives are fully aligned.

## Services

- [Shadow CEO founder partnership — The Long Game](https://10genpartners.com/we/): long-term equity-based advisory partnership for founder-CEOs. We work with 3–5 companies at a time. Goal: build companies and leaders that outlast everyone involved — organisations that impact the next ten generations. Clients have doubled revenue, grown teams 1.8x, and cut leadership meeting time from 2.5 hours to 45 minutes.

- [India–Europe Business Advisory](https://10genpartners.com/india-europe/): Advisory for companies navigating the EU–India trade corridor opened by the EU-India Free Trade Agreement (January 2026). Both-side fluency for Indian companies expanding into Europe and European companies scaling through India.

## About

- [About 10GenPartners](https://10genpartners.com/we/): Management consulting, Shadow CEO, Leadership team coaching and AI hybrid partnership firm. Founded and run by Sumit Gupta. Based in Aalsmeer, Netherlands. Serves Netherlands, UK, EU, and India–Europe corridor.

- [Sumit Gupta — Founder & Managing Partner](https://10genpartners.com/team/): Engineer by education. 16 years at Yahoo and Booking.com. 4-time entrepreneur. Author of Go For Impossible. Host of Choosing Leadership Podcast. Shadow CEO & Fractional Chief AI Officer. Based in Aalsmeer, Netherlands.

- [Is This You? — Ideal Client Profile](https://10genpartners.com/you/): For founder-CEOs of €10M–€100M companies ready to scale their company and themselves. Not for lifestyle businesses or pre-revenue startupss.

- [Client Results & Testimonials](https://10genpartners.com/impact/): Results from founders and executives including Parth Lawate (Tekdi Technologies), Shakir Haq (NKP Empire Ventures), Prabu Raja (Amazon), Siddharth Goyal (Ukumi), and others.

## Content

- [Choosing Leadership Podcast](https://10genpartners.com/choosing-leadership-podcast/): 330+ episodes. Hosted by Sumit Gupta. Listened in 100+ countries. Features candid conversations with founders and executives about leadership, ambition, and transformation. Available on Spotify and Apple Podcasts.

- [Go For Impossible — Newsletter & Book](https://10genpartners.com/go-for-impossible/): Newsletter & Book by Sumit Gupta about expanding what founders and leaders believe is possible for themselves and their organisations.

## Contact

- [Contact Sumit Gupta](https://10genpartners.com/contact/): Email sumit@deployyourself.com. Location: Aalsmeer, Netherlands.