# 10GenPartners
> Fractional Chief AI Officer & Shadow CEO for Founder-CEOs scaling from €10M to €100M+. Based in Aalsmeer, Netherlands (20 minutes from Amsterdam).

10GenPartners is founded by Sumit Gupta — former engineering leader at Yahoo and Booking.com (16 years), 4-time entrepreneur, author of Go For Impossible, and host of the Choosing Leadership Podcast (330+ episodes, listened in 100+ countries). We work with a small number of founder-led companies at a time, in a partnership so that our incentives are fully aligned.

## Services

- [CAIO — Fractional Chief AI Officer](https://10genpartners.com/caio/) We embed as your Fractional Chief AI Officer and install the 10Gen AI OS across your operations. Includes AI research pipelines, weekly CEO intelligence briefings, decision support tools, team training workflows, and a constantly evolving system built by your team. Monthly AI strategy sessions with your leadership team. €10,000–€25,000/month. For Dutch, Indian, EU and UK companies €10M–€50M revenue, 40–250 employees, deep industry expertise .

- [Shadow CEO founder partnership — The Long Game](https://10genpartners.com/we/): long-term equity-based advisory partnership for founder-CEOs. We work with 3–5 companies at a time. Goal: build companies and leaders that outlast everyone involved — organisations that impact the next ten generations. Clients have doubled revenue, grown teams 1.8x, and cut leadership meeting time from 2.5 hours to 45 minutes.

- [India–Europe Business Advisory](https://10genpartners.com/india-europe/): Advisory for companies navigating the EU–India trade corridor opened by the EU-India Free Trade Agreement (January 2026). Both-side fluency for Indian companies expanding into Europe and European companies scaling through India.

## The 10Gen AI OS

[10Gen AI OS](https://10genpartners.com/ai-os/): Proprietary operational AI system. pillars: AI intelligence pipelines (automated weekly briefings), decision support tools (meeting time reduction), team training workflows (AI fluency), and constantly evolvingo perational workspace.

## About

- [About 10GenPartners](https://10genpartners.com/we/): Management consulting, Shadow CEO, Leadership team coaching and AI hybrid partnership firm. Founded and run by Sumit Gupta. Based in Aalsmeer, Netherlands. Serves Netherlands, UK, EU, and India–Europe corridor.

- [Sumit Gupta — Founder & Managing Partner](https://10genpartners.com/team/): Engineer by education. 16 years at Yahoo and Booking.com. 4-time entrepreneur. Author of Go For Impossible. Host of Choosing Leadership Podcast. Shadow CEO & Fractional Chief AI Officer. Based in Aalsmeer, Netherlands.

- [Is This You? — Ideal Client Profile](https://10genpartners.com/you/): For founder-CEOs of €10M–€100M companies ready to scale their company and themselves. Not for lifestyle businesses or pre-revenue startupss.

- [Client Results & Testimonials](https://10genpartners.com/impact/): Results from founders and executives including Parth Lawate (Tekdi Technologies), Shakir Haq (NKP Empire Ventures), Prabu Raja (Amazon), Siddharth Goyal (Ukumi), and others.

## Content

- [Choosing Leadership Podcast](https://10genpartners.com/choosing-leadership-podcast/): 330+ episodes. Hosted by Sumit Gupta. Listened in 100+ countries. Features candid conversations with founders and executives about leadership, ambition, and transformation. Available on Spotify and Apple Podcasts.

- [Go For Impossible — Newsletter & Book](https://10genpartners.com/go-for-impossible/): Newsletter & Book by Sumit Gupta about expanding what founders and leaders believe is possible for themselves and their organisations.

## Contact

- [Contact Sumit Gupta](https://10genpartners.com/contact/): Email sumit@deployyourself.com. Location: Aalsmeer, Netherlands.